txtNation Powers Castrol Launch

Plymouth, Devon United Kingdom (PressExposure) September 26, 2007 -- txtNation has been selected as the preferred supplier to power one of the largest 'on pack' campaigns across the UK and Ireland for the last several years, with every item of Castrol being branded with the txtNation powered services.

Castrol selected txtNation to power their multimedia messaging services 'Choosing Oil made Simple', to allow car owners to show them which is the right oil for their car even when they're out buying it.

Director, Michael Whelan "This shows the scope and potential of mobile in such an environment. There is no better way of customer profiling and interaction."

To make selecting the right oil even easier a picture is sent direct to their phone of which oil to choose so they can recognise it instantly on the shelves - or just show the image on their mobile to the retailer.

Rob Stroud, Castrol Marketing Manager for Passenger Car Markets says: "The system works brilliantly. It is immediate, and the recommendation as to which oil to use comes back straight away.

That information can then be used when the oil is bought which is good news for the consumer and the retailer. It means that when a motorist buys their oil they can be totally confident they are selecting the right product to meet the specific requirements of their vehicle."

To access the service using their WAP-enabled mobile, motorists just text the word OIL to 83080 (United Kingdom and Northern Ireland) or to 57778 (Republic of Ireland).

"The user experience is excellent. This is immediate and the recommendation comes back straight away. This means it can be used at point of purchase, which is good news for the consumer and the retailer," said Rob Stroud, Castrol's Marketing Manager for Passenger Car Markets. "The result is that when a motorist buys their oil they are confident in knowing they have selected the right product that meets the specific requirements of their vehicle."

Castrol is widely acknowledged as the world's leading specialist provider of lubricant solutions.

About txtNation

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Waterfront Business Park
T: +44 (0)1752 273490
F: +44 (0)2071 173594

Press Release Source: http://PressExposure.com/PR/txtNation.html

Press Release Submitted On: August 17, 2007 at 6:24 am
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