London, United Kingdom (PressExposure) June 19, 2007 -- With overall ecommerce revenue increasing at a steady rate, businesses large and small are aiming to allot additional resources to ensuring they have an advantage over their competitors, and establish a strong web presence as early as possible. Despite this, many business owners are of the belief that they simply have to commission a website design and visitors will come, when in actual fact they should also be budgeting for internet marketing.
Bruce Abbott, Managing Director of http://www.a1-web-design.co.uk comments: âThe internet provides many opportunities for businesses to leverage their web assets through exposing them to direct media channels. In todayâs increasingly competitive internet landscape, simply building a website is not enough â companies have to have a marketing strategy through which they can expose their website to targeted traffic looking for the products and services that they provide. Our company provides a search engine optimization service, where we deploy tactics which places our clientâs website at the top of search results for phrases that indicate a shopper could be looking for their offerings. Through truly leveraging our clientâs web assets to create revenue streams, we feel we are delivering an ancillary service which offers real value and returns from having a website.â
www.a1-web-design.co.uk notes that not all businesses are managing to harness the web to their full advantage. The reason for this is that they are merely budgeting for the overheads associated with building a website, and therefore have no additional resources with which to spend money on services, such as search engine optimization, which will drive traffic to the website that they commissioned.
Bruce Abbott suggests that âthrough failing to budget enough for the web, businesses are failing to comprehend the true value and scalability that it offers. In the offline world a retail business may be willing to pay a six figure sum for property alone, however in the online world the start-up costs are much less. Further more in the offline world businesses may have scalability issues because they are ultimately restricted to trading within the geographical confines of where their shop is situated â on the web you can expose your website to billions of people throughout the world. We aim to communicate the advantages of internet marketing to our clients; however the choice of whether to leverage this ultimately falls on businesses.
Bruce Abbott http://www.a1-web-design.co.uk London United Kingdom